Data and analytics are essential for Consumer Packaged Goods (CPG) companies, especially as they look to invest in Direct-to-Consumer (D2C) models and drive highly personalized experiences. 41% of businesses recognize ‘investing in better data and analytics capabilities’ as a top 3 initiative. As enterprises strive to improve their data and analytics maturity, they will have to navigate key challenges in the areas of data management technology, and data stewardship and governance. Strategic collaboration will be a key factor in accelerating this journey.
Source: Forrester study
commissioned by WNS
60% prioritize becoming more insights-driven in decision-making
86% have observed measurable or significant benefits by implementing Data & Analytics practices
94% are fully leveraging machine learning in most platforms / apps
73% of manufacturing firms are looking to become insights-driven as a high priority
70% of surveyed enterprises are building predictive analytics capabilities
74% expect organizational spending on analytics to rise in the next 12 months
71% are planning to implement AI-enhanced BI platforms
How Banks & FIs Are Preparing
Needs a Data & Analytics Push
for CPG Companies: Digitize the Supply Chain
the Time-to-Market Battle with Data & Analytics
‘Insure’ the Future with Winning Insights
