Synopsis
WNS participated in Reuters Pharma 2023 held in Barcelona from April 18-20. We hosted a roundtable discussion on using AI/ML to improve the effectiveness of commercial analytics. The roundtable participants comprised changemakers from global life sciences companies who shared their experiences, provided insights on industry challenges and discussed best practices and technologies to help navigate change.
Key Takeaways
Below is a summary of the major themes that resonated among the speakers and participants:
-
Harnessing AI Successfully is a Challenge: While AI has become a catch-all phrase, companies struggle to create impactful outcomes from AI initiatives. They are challenged with implementation approaches, including accessing the right data at the right time to generate actionable insights during decision-making
-
A Tangible Shift Toward Patient Communication: Lifesciences companies are re-calibrating communication strategies to promote preventive healthcare, raise awareness about diseases and encourage adherence to treatments
-
Disruptions in HCP Communication: Designing an effective omnichannel strategy for Health Care Professionals (HCP) communication is a high-priority area for life sciences companies. A key endeavor is to strengthen HCP engagements by supporting patients with appropriate information to facilitate effective treatment
-
Anonymized Data Sharing is Proving Game-changing: For the first time, life sciences companies now have a chance to be present where treatment is being delivered and access Real World Evidence (RWE) to expedite clinical trials by finding the right candidates and research outcomes
-
Partner with Experts for Better Change Management: Collaborating with strategic partners to access crucial support, guidance and skillsets can free up internal resources, leading to value creation, faster time-to-market and competitive advantage
With more than 15 years of experience, WNS has been co-creating solutions with clients to build integrated commercial models with productized solutions, accelerators and best-in-class processes. The WNS center of AI Innovation Lab provides cutting-edge support to help companies roll out effective strategies for segmenting and targeting, outreach programs by sizing and aligning territories, impactful compensation programs, and insights into sales and performance.
If you would like to know more about how WNS Commercial Analytics can help your business, visit our page here.