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For insurers, design thinking-led interventions help connect data, empathy and action to transform the claims lodgement customer experience

For travel companies, design-thinking workshops help identify pain points and opportunities for digital interventions by exploring the deal lifecycle journey

For the background screening industry, co-creation workshops help identify opportunities for data management and automation of the public records to improve process efficiency

WNS DESAiGN HUB: What We Do

State-of-the-art visual and on-site immersive spaces
for design thinking-led engagement with clients

WNS DESAiGN HUB: What We Do

State-of-the-art visual and on-site immersive spaces for design thinking-led engagement with clients

AcceleratingTransformation and Innovation

Experience a virtual yet hands-on journey to
‘Experience. Reimagine. Innovate.’
 
Leverage our unique toolkit of domain expertise, futuristic mindset and
world-class tools and technologies

Comprehend the world of your users

Comprehend the world of your users

Combine the power of empathy and data to improve your understanding of user needs

Landscape the market from technology, brand proposition and offerings perspectives

Connect the data to see the big picture

Connect the data to see the big picture

Explore our digital offerings, use cases and success stories

Integrate qualitative and quantitative findings to arrive at key insights and opportunities

Create artifacts (maps, frameworks and ontologies) to springboard ideation

Re-frame and define challenges based on end-user perspectives

Catalyze to visualize your end-state

Catalyze to visualize your end-state

Ideate using a range of methodologies and tools to identify, articulate and prioritize solutions

Road-map each solution journey with owners, timelines, milestones and constraints

Visualize and blueprint lo-fi concepts of the solutions

Co-create strategy and action plans

Co-create strategy and action plans

Business case sign-offs by sponsors and leaders to take the solution to actualization

Rapid iterations using the lo-fi prototypes to arrive at user-validated solutions

Cascade the learnings and ideas into actions

Cascade the learnings and ideas into actions

Pilot the solutions with limited segments to test and validate

Roll out to the larger organization post incorporation of UAT feedback

Comprehend the world of your users

Combine the power of empathy and data to improve your understanding of user needs

Landscape the market from technology, brand proposition and offerings perspectives

Connect the data to see the big picture

Explore our digital offerings, use cases and success stories

Integrate qualitative and quantitative findings to arrive at key insights and opportunities

Create artifacts (maps, frameworks and ontologies) to springboard ideation

Re-frame and define challenges based on end-user perspectives

Catalyze to visualize your end-state

Ideate using a range of methodologies and tools to identify, articulate and prioritize solutions

Road-map each solution journey with owners, timelines, milestones and constraints

Visualize and blueprint lo-fi concepts of the solutions

Co-create strategy and action plans

Business case sign-offs by sponsors and leaders to take the solution to actualization

Rapid iterations using the lo-fi prototypes to arrive at user-validated solutions

Cascade the learnings and ideas into actions

Pilot the solutions with limited segments to test and validate

Roll out to the larger organization post incorporation of UAT feedback

Our ‘DESAiGN HUB Experience’

Compelling Storytelling

Content is primary. Listening to and telling stories is key to co-creation. Stories that talk about future possibilities, expectations from users and the connections between customers and the offerings

Engaging Approach Leveraging Human-centered Design

Problem-solving should never be boring! We use techniques, frameworks and artifacts from designers’ toolkits to consistently engage, elicit excitement and co-create solutions that are desirable, feasible and viable

Exploiting the Prowess of Technology

Leveraging the power of immersive, intuitive and interactive surfaces, gamification modules, remote accessibility and other enablers to change the way we consume insights and express thoughts