CPG Analytics Services

Empowering Decision-Making with Advanced CPG Analytics

As consumer experiences go fully digital, CPG companies face complex challenges, including hyper-personalization, intelligent data-sharing practices, and conscious consumerism for sustainability.

WNS partners with global CPG enterprises to co-create their success by empowering them to better understand their consumers and achieve greater ROI. Our CPG analytics solutions portfolio for forward-thinking companies addresses their key imperatives of marketing effectiveness, business growth strategies and revenue growth management.

Success Stories

We leveraged a proprietary AI / ML led data extraction and processing platform to help a global FMCG major migrate to a new Laboratory Information Management System (LIMS) to unlock USD 50 Mn in estimated lifecycle savings

WNS Analytics deployed an AI-led marketing mix modeling solution to help a CPG company monitor the impact of over USD 100 Mn in marketing spend across brands and markets, increase total sales by more than 3 percent without any rise in spend, and enable efficient do-it-yourself planning

For a leading beverage company, we optimized its in-store trade promotion strategy and achieved 2 percent improvement of sales, 0.2 percent gainshare and 5 percent reduction in trade spend

Testimonials

“Great work and thought leadership by the team during the development of the Idea Screening Tracker. The data was new to all of us with specific complexities. However, team was able to solve all problem we faced and collaborated closely with the agency who provides the data while developing the dashboard.”

Global Director of Innovation & Brand Analytics for a large global beverage company

“Analytical prowess, consultancy and strategic thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the developing and emerging markets. I thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work.”

Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company

CPG Analytics Services

Product Viability Analytics

Viability analysis is critical for CPG companies to ascertain if the product will sell, the size of the market and its future. It calls for tangible and evidence-based research and analysis to predict how the product will perform.

WNS’ Product Viability Analytics covers the areas of product lifecycle analysis, A/B testing for product attributes and user experience insights.

Demand Forecasting

Accurate demand forecasting helps CPG enterprises streamline resources and pivot around disruptions and provide insights for trusted decisions.

WNS’ Demand Forecasting capabilities combine analytics expertise, product knowledge, business acumen, advanced analytics tools and AI-led techniques to accurately predict demand based on consumer perspectives, retail structure and supply chain interdependencies.

Planning and Ops Analytics

CPG companies are increasingly turning to planning and ops analytics to more accurately forecast, plan and measure operations on a daily, real-time basis to drive strategic growth and respond to change.

WNS’ Planning and Ops Analytics enables businesses to establish intelligent operations for sustained business growth. Combining human and applied intelligence and digital technologies, we cover the areas of inventory optimization, spend analysis, network and route optimization, supplier risk assessment and predictive asset management.

Order and Inventory Analytics

Effective monitoring throughout the supply chain from raw materials to the manufacturing process and sale is crucial for CPG companies to stay competitive and fulfill consumers' on-demand expectations.

WNS Order and Inventory Analytics efficiently interconnects the critical areas of predictive maintenance, production scheduling, inventory optimization, network optimization, freight cost reduction, route and freight load optimization, stockout prediction, order capture and validation and order scheduling.

Spend Analytics

Having visibility into where money is being spent, and how risks and opportunities play out are vital for CPG companies to drive rapid value from procurement.

WNS’ Spend Analytics delivers insights and visibility into what influences business spend and drives transformation across direct and indirect cost categories to achieve sustainable value.

Sales Analytics

CPG organizations need to thoroughly understand the real price of a product based on cost of manufacturing, market trends, consumer behavior and purchase history to improve sales and revenues.

WNS’ Sales Analytics covers the critical components of sales forecasting, customer segmentation, price optimization, market and basket analysis, sales team performance, pricing corridor analysis, trade promotion and more.

Retail Analytics

From category management to store delivery, instore promotion and pricing, and return and pick-up — CPG companies need to be on top of data to ensure profitability and growth.

WNS’ Retail Analytics helps integrate the end-to-end requirements of store clustering and profitability analysis, assortment analysis, replenishment and category management, space planning and inventory optimization, and customer targeting and personalization. We provide next-best actions for the enhanced outcomes in overall execution through reliable collection and efficient analysis of retail performance data.

Consumer Analytics

For CPG companies to thrive in the next-gen digital marketplace, they need data-driven analysis to unlock deep understanding of the consumers to gain multifold returns on investment.

WNS’ Consumer Analytics helps segment the market and identify the right consumer segments to target. Our solutions explore emerging trends and brands, formulate product development and pricing strategies, design and implement brand awareness campaigns, social media analytics and measure consumer satisfaction levels, and identify areas for improvement.

Data Management

Effective data management can enable CPG players to collate data from multiple sources and streams, provide a single source of truth, enhance efficiency and agility, effectively mitigate risks and accelerate digital transformation.

WNS’ Data Management solutions include profitability analysis, SG&A optimization, price-volume mix analysis, sentiment analysis, personalizing rewards and recognition for employees, predicting attrition risk for high performers and designing personalized learning programs.

Market Intelligence

Identifying newer business opportunities by leveraging advanced-level market intelligence through various sources is vital for CPG players to leapfrog competition.

WNS’ Market Intelligence capabilities provide competitive advantage through thoroughly analyzed industrial and ad-hoc reports and newsletters, and comprehensive competitor intelligence and profiles. We deliver deep insights of key industry statistics and trends at regional and global levels, including key industry challenges and future outlook.

Marketing Analytics

Advanced marketing analytics can improve end-to-end processes and productivity by improving decision-making processes through sharper, more accurate consumer insights.

WNS’ Marketing Analytics enables CPG organizations to understand consumer preferences and attitude, shopping behavior, customer segmentation, category and brand performance, commercial analytics, marketing mix modelling and revenue growth modelling strategies.

Solutions

WNS Sentinel

An AI-led trendspotting tool to ascertain whitespaces in consumer needs (emotional and functional) to inform new product development strategies

WNS Agilius

A cloud-based, integrated analytics platform to refine and accelerate the 'data-to-insight' journey

SocioSEER

An AI-powered social media analytics platform for businesses looking to elevate customer experience and create a true ‘brand equity index’

EXPLORE MORE

WNS Brandttitude

A state-of-the-art, cloud-based business intelligence self-serve analytics platform that executes exploratory data analytics, predictive modeling and self-service analytics to deliver compelling insights on business performance across multiple dimensions and data sources

Supply Chain Concurrent Planning

Driver-based forecasting for execution at scale with better accuracy; its other modules support real-time fulfillment and MPS optimization

Market Mix Modeling

WNS’ differentiated marketing mix optimization methodology uses predictive models to evaluate current marketing efforts and re-allocate future spend across growth levers with confidence

AI Workbench

An enterprise-grade AI and analytics solution for end-to-end data and AI lifecycle management, with integrated model management, data connectors for multiple data sources, access controls and advanced business reporting and visualization

Financial Intelligence-in-a-Box (FIAB)

An AI-powered suite of advanced analytics offerings for the CFO organization, providing insights to enhance visibility and financial controls