Global media and publishing companies have witnessed a sharp drop in print circulation, but a continual increase in digital subscriptions have helped restrict the overall circulation decline to a modest level. The more alarming trend, however, is the significant decrease in advertising revenues. This is imposing substantial pressures on media companies that are competing with major media platforms (such as Google and Facebook) on one hand, while adapting to digital technologies and trying to maintain their editorial advantage on the other. Hiring, retaining and maintaining skilled ad operations teams that evolve with the changing ad landscape (while developing and implementing data collection, visualization and customer intelligence strategies to fuel growth), is further slowing down the progress on the above pressing priorities.
To help our clients survive and thrive in this challenging environment, WNS works with media companies to monetize ad inventories while delivering up to 40 percent savings on their current ad operation costs. Our fully integrated Managed Ad Services offering spans print and digital solutions, allowing our clients to measure performance, based on business outcomes rather than the mechanics of execution. In addition, it enables real-time analytics and intelligence to further enhance these outcomes.