Marketing Service Outsourcing | Design And Production Support

Marketing Service Providers (MSP) have to constantly keep pace with changing technology and customer behavior. The emergence of digital platforms and social media channels is rapidly changing how marketers reach out to their audience. MSPs increasingly rely on analytics to cull out insights to target their customers with the right products at the right time. MSPs have to put in considerable effort in building analytics, innovation, design and production capabilities. They also need to focus on balancing costs and streamlining processes.

Our deep understanding of the challenges and opportunities in the MSP arena is reflected in the range of cost-effective solutions that we offer through high-quality marketing and technical talent. Our marketing support activities include database solutions, advanced analytics, CRM solutions and market research support to MSPs. Combined with industry-best practices and a virtually managed global ecosystem, we help enhance speed-to-market of MSPs.

Services

Campaign Support / Data Management and Insights

Campaign Design Support and Development

Campaign execution, automation and standardization
Key metrics monitoring

Campaign Targeting

ROI, uplift, redemption analysis
Response / conversion tracking
New offering launch strategy support

Data Management and Insights

POS data extraction and insights
Online data integration
Data enrichment and cleansing services
24x7 ETL production and error handling support

Analytics Support

CRM and Shopper Analytics

Market sizing and segmentation
Cross-sell, POS and in-store analytics
Customer LTV analysis

Marketing Effectiveness Analytics

Optimal channel identification
Ad-stock analysis
ROI and investment decisions

Brand and Product Analytics

Awareness / favorability / loyalty index
Brand equity / perception drivers
Concept / product design, test and launch
Price optimization / sensitivity

Market / Business Research Support

Industry / Company Research Support

Industry research support
Company-specific research
Competitive landscape research

Survey Management

Questionnaire design support
Programming and script checking
Telephonic (CATI) / web surveys
Panel management

Market Research Data / Management Support

Data entry and open-ended coding
Data transcription / validations / cleaning
Tabulation and report writing

Digital Marketing

Online Marketing

SEO / SEM execution support
Display advertisement
Social media community management

Online Behavior and Web Traffic Analytics

Traffic analysis
Target user segmentation
Navigation path / funnel analysis

Social Media Monitoring and Research

Text mining and sentiment analysis
Social VOC assessment
Metric development and report

Content Management

Creative Designing

Websites / Microsites / Portals
Offers and campaign material

Web Development and Production Support

Development and maintenance
HTML 5 services
Wireframe and style guide creation
Cross browser compatibility

Content Services

Web content management support
Digital assets management support
Content publishing

Shared Services

Sales Support

Telemarketing support
Lead generation

Finance and Accounting

Order-to-cash management
Source-to-pay process and support
Accounts payable / accounts receivable
Financial analysis and reporting

Desktop and Hosting Support

Remote desktop services
Network support
Data hosting

The WNS Advantage

Dedicated team of professionals and domain experience

Our dedicated team of more than 1,500 research analysts ensures that clients have access to the right skills at the right time. We understand the business and have the relevant capabilities in digital design, graphics / image enhancement, metadata creation and updation, video / audio rendering in different formats, campaign and loyalty management.

Shared services expertise

Our shared services centers for industry-specific BPM, finance and accounting, contact centers and human resource management across business units have helped clients streamline and consolidate processes, automate quickly and reap higher productivity gains.

Marketing Service Providers