CPG & Retail Analytics

Sales / Up-sell / Cross-sell

WNS enables clients to leverage analytics and address strategic and tactical business challenges:

• Strategic decision-making

  • Build strategy for business growth

  • Understand category evolution and decide on the where-to-play markets

  • Measure and plan for key business trends

• Portfolio and brand management

  • Build brand strategies for each market

  • Minimize cannibalization while increasing brand / product portfolio

  • Measure and track brand equity uniformly across global portfolio of brands

• Insights about consumers and shoppers

  • Reposition brand to be relevant with changing consumer needs

  • Identify new user segments to focus on

  • Plan media assets to attract new customers

• New product development and commercial innovation

  • Optimize test markets for successful global launch of new concepts

  • Identify incremental changes to current product elements, such as packaging

• Distribution efficiency improvement

  • Identify the right mix of channels for the business (category + market)

  • Improve distribution breadth and depth in a given channel

  • Effectively manage distribution while minimizing stock-outs

• Pricing, trade and promotion analytics (by leveraging point of sale data)

  • Optimize trade spends across brands in the portfolio

  • Maximize cross-sell / up-sell opportunities with right in-store assortment

  • Define pricing strategies to grow / maintain share

Retail

WNS’ analytics helps solve strategic and tactical business problems for store managers, merchandisers and marketing managers

• Loyalty analytics

  • Reward loyalists, attract prospects and retain attritors in order to improve program ROI

  • Plan campaign calendar, execute (content, vehicle) and assess various campaigns

  • Drive personalization through continuous improvement of program and campaigns

• Demand forecasting and replenishment

  • Continuously improve retail demand forecasting for better management of supply chain

  • Effectively manage distribution while minimizing stock-outs

• Portfolio and category management

  • Define ideal portfolio for each store format and location type

  • Maximize cross-sell / up-sell opportunities with right in-store assortment

  • Measure and track category performance

• Leveraging promotions

  • Optimize trade spends across categories in the portfolio

  • Identify key brands whose promotions are helping in category growth

  • Define pricing strategies for own / store brand

Deep Dive

Supply Chain and Operations

WNS enables clients to manage store-level operations and maintain supply chain efficiency with the power of analytics. We help improve our clients’ business performance through data-driven intelligence and in-depth supply chain KPIs. This includes:

• Store operations

  • Inventory, workforce optimization, space planning and optimization

  • Loss prevention (Shrinkage Analytics)

• Distribution and warehousing

  • Route and shipment scheduling / optimization

  • Replenishment planning analytics

• Portfolio and category management

Digital and e-Commerce

WNS enables clients in creating digital reach, awareness, engagement, association and loyalty between their products / services and its consumers. We collaborate with clients to maximize their synergistic effects with traditional offline media spends, trade promotions and other promotions. We also work with clients in the areas of persona creation, web traffic analysis and path conversion analysis to improve sales, conversion and targeting, especially, e-commerce retail.

• Path and conversion analytics

• Web and online traffic analytics

• Search engine optimization

Deep Dive