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Awards & Recognition

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Received a VOC rating of 9+ for the current year from a leading South African Retailer – client has acknowledged WNS efforts toward managing change and delivering analytics business solutions in line with their strategic goals

Success Stories

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Leading UK retailer gained a 360-degree customer view, opened up new revenue avenues, created highly targeted campaigns, and delivered a personalized experience across channels leveraging our cutting-edge, cloud-based Customer Data Platform (CDP)

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Real-time social media analysis using SOCIOSEER enabled a​ leading South African retailer to strengthen brand perception, reduce expenses for digital marketing by 2x, improve store management and drive smart business decision-making

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Analytics-led customer segmentation helped a leading auto parts retailer in the US drive personalized upsell, cross-sell and win-back campaigns and achieve a 10x ROI

 
 

Testimonials

“Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model…They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team."

Carlos Jose Fonseca, Vice President, Global Knowledge & Insights, The Coca Cola Company

"Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work."

Knowledge & Insights Head, for Developing & Emerging Markets of a Global CPG Company

“We chose WNS because of their deep understanding of the travel industry, insightful customer analytics, and their global delivery footprint.”

Jim Sprigg, Director, Database Marketing & Analytics IHG

 

Services

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Campaign and Loyalty Analytics

Designing the right marketing programs for the right customer segments and enhancing customer engagement and experience is critical for retail organizations to maximize customer lifecycle value and gain customer loyalty.

WNS steers end-to-end campaigns, from development and execution to measurement, analysis and managing the end-customer experience. We combine extensive database mining with superior analytic techniques to drive conversion and loyalty so that retailers can prioritize marketing and sales investments.

Marketing Analytics

The ability to report the past, analyze the present and predict or influence the future is critical for today’s marketers. Data-driven analytical insights bring immense value to this process.

WNS partners with leading global retailers to optimize their customer experience across major channels to increase customer wallet share, retention, and loyalty and lifetime value.

Consumer Analytics

Analyzing the behavioral data of consumers across a range of channels, devices and interactions is key to creating the right strategies, products and services for retailers.

WNS’ consumer analytics solutions help clients acquire new customers and enhance customer engagement with a particular product or service through cross-sell / up-sell propositions.

Campaign and Loyalty Analytics

Designing the right marketing programs for the right customer segments and enhancing customer engagement and experience is critical for retail organizations to maximize customer lifecycle value and gain customer loyalty.

WNS steers end-to-end campaigns, from development and execution to measurement, analysis and managing the end-customer experience. We combine extensive database mining with superior analytic techniques to drive conversion and loyalty so that retailers can prioritize marketing and sales investments.

 
 

Solutions

WNS-EXPIRIUS

WNS EXPIRIUS

A digital customer experience model that integrates human-assisted design and domain expertise with AI-driven conversational insights and consulting-led strategies

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SocioSEER

SOCIOSEER

An AI and ML driven social media analytics platform to create a true 'brand equity index' by harnessing social media content
 

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INSIGHTRAC

INSIGHTRAC

A holistic cloud-based and AI / ML driven procurement analytics platform that transforms data into actionable business intelligence with predictive and self-service analytics

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SUPPLY CHAIN

SUPPLY CHAIN

An end-to-end AI-led analytical framework for improved supply chain visibility, planning and fulfillment

 
WNS-SENTINEL

WNS SENTINEL

An AI-led trendspotting tool to ascertain whitespaces in consumer needs (emotional and functional) to inform new product development strategies