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Our End to End Services for Consumer Tech and Platforms

Our services arm consumer tech companies to adapt at speed, scale and meet their evolving needs. We help platforms plan for new growth, build stand-out experiences, get personal at scale, secure trust and keep on getting better with our suite of capabilities and solutions. Our services focus on powering up growth and protecting users of all consumer tech platforms.

Service Operations

  • Customer, vendor, merchant, partner acquisition & servicing
  • Digital marketing
  • Partner/merchant on-boarding and support
  • Catalogue updating services
  • Campaign management & optimization
  • Subscription management
  • Trust & safety: risk & compliance

Shared Services

  • Finance & Accounting
  • Procurement including vendor management
  • Shared Services/ Global Business Services
  • Human Resources Outsourcing
  • Research and analytics
  • IT support
  • CX management
  • Legal support including contract management

Transformation Led Services

  • AI operations (annotation, labelling, search optimization)
  • Generative AI (Gen AI)
  • Hyperautomation services
  • Platform performance analytics
  • Disaster recovery

Custom Solutions for New-age Sectors

Ride--Share

Ride Share

  • Driver ​Verification: License validation​, reference check, driver enrollment & onboarding​
  • Service Desk: Complaint resolution​, trip issues​, cancellations​, refunds​; ride assistance including wait time and emergency contacts
  • Accounts: Payment options​; referrals​, refunds, passes accounting
  • Experience Enhancement: Annotation to optimize map intelligence and location accuracy, refining routing algorithms and providing advanced navigation guidance
OTT--Streaming

OTT/ Streaming

  • Customer Experience​: General queries such as playlists & subscription plans
  • Sales and Ad Operations: Subscription management increase premium customer database, handle upgrades, cancellation, refunds, ad sales support, ad trafficking
  • Trust and Safety: Infringement review, fraud investigation & processing, chargeback investigation, communication & contesting with banks​, content moderation
  • Experience Management: Annotation for improving user experience with personalized recommendations, intuitive search and content localization
Market--place

Marketplaces such as Ecommerce/ Traveltech/ Proptech/ Edtech

  • Seller/ Partner Experience: Onboarding and relationship management​, product listing, product content onboarding​, catalogue creation and updation
  • Customer Experience: WISMO, cancellations & refunds, general enquiries​, order processing
  • Ad Operations: Ad sales, promotional strategies​, pricing​, trends​
  • Marketing Operations: Campaign design, launch & optimization– social, e-mail, web, SEO / SEM​
  • Trust and Safety​: Payment fraud investigation​, supplier risk​, charge back abuse prevention & user-generated content moderation
  • Supply Chain: Sourcing and procurement, order fulfillment & logistics support​
  • Finance & Accounting​: Procure-to-pay​, order-to-cash​, record-to-report​
Food--devlivery

Food Delivery

  • Merchant Compliance: Restaurant/ delivery partner registration, onboarding, KYC, compliance
  • Partner Support​: New partner conversion/ outreach, restaurant/ delivery partner helpdesk​, emergency road service/ breakdown action, order management​, relationship management​
  • Ad Operations: Ad sales, promotional strategies​, pricing​, trends​
  • Annotation: Route optimization, resource optimization- by high traffic time period/area, recommendation engines, intuitive search experience
  • Menu ​Management: Creation, upload, change, ​delivery area adjustments, optimization​
  • Accounts: Payment options,​ delivery partner payroll, referrals​, refunds, passes accounting, category & market intelligence​, payment monetization

AI-based automation improves outcomes
for the backend of a food-ordering app

View Report

Awards & Recognition

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Winner of Two Awards for AI and Gen AI-led platforms at Artificial Intelligence Excellence Awards 2024
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Recognized as ‘Experts’ in HFS Horizons: Services for the Platform Economy 2023
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Major Contender for ‘Advanced Analytics & Insights Services in Everest PEAK Matrix Assessment 2023
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Case Study of WNS’ AI-led Automation that Transformed Backend Process of a Food Ordering Platform was Recognized as a Standout Case Study in 2023 ISG Case Study Research
Consumer-Tech-WNS-Advantage

The WNS Advantage

  • 15+ years experience across different  hi-tech segments
  • Robust experience across services with all participants of platform economy including product partners, delivery partners, consumer & advertisers
  • Established IDV/ compliance digital practice for safer ‘Speed to Value’
  • 100+ Best-in-class proprietary technology & tools + partnerships across Gen AI, AI, HA & hyper personalization
  • Gen AI models in action including adverse media screening and Gen AI Response Interface (GARI)
  • Focus on augmenting digital transformation & analytics capabilities
  • Proactive consultative approach to garner benefits through transformation, analytics & joint growth strategies