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Market research companies are evolving to offer more sophisticated services based on high-end analytics and emerging forms of measurement. They are investing in customized tools to cope with competitive pressures in delivering quality data, insights and recommendations.

As a leader in delivering offshore market research support services, WNS has the domain expertise and capabilities to deliver end-to-end solutions for research houses and corporates. We offer the complete depth and breadth of resources and experience to meet the industry’s needs across the market research operations value chain. We have a large team of highly-skilled professionals, analytics skills, and business process experience to enable market research firms to make more informed decisions and offer clients an enhanced portfolio of services.

Services

We are one of the leaders in delivering offshore market research support services, providing end-to-end solutions to research houses and corporates. We have vast experience and exposure to industry-recognized tools for efficient delivery.

Research Design Support

  • Proposal research

  • Study design

  • Proposal compilation

  • Questionnaire design support

Survey Management

  • Survey Management

  • Script checking

  • Telephone (CATI) and web surveys

  • Hosting: invitations and data collection

  • Survey environment management and support

  • Field work management

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Data Management and Processing

  • Data entry (paper / scanned questionnaires)

  • Data capture / digitization

  • Open end coding

  • Data transcription (for qualitative DIs and GDs)

  • Data validation and cleaning

  • Tab plan / weighting plan

  • Data processing

  • Content analysis (for qualitative DIs and GDs)
  • Database management
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Reporting / Data Visualization

  • Storyboard creation

  • Creation of new templates / graphs

  • Posting and charting of tabulated market research data

  • Modification of existing data / graphs

  • Presentation and reports in PowerPoint / Word / PDF

  • Automated / macro-driven charting / reporting

  • Creation of charts / reports from hand-drawn fax

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Market Research Analytics

  • Brand and consumer modeling

  • Segmentation and profiling

  • Market mix modeling

  • Volume forecasting

  • Trend analysis

  • Price modeling [choice, brand price trade-off (BPTO)]

  • RoI optimization and simulators

  • Benchmarking

  • Predictive modeling

  • Social media analytics

  • End-to-end market research project management

  • Workflow process management

  • Vendor management

  • Estimation

  • Research co-ordination

Advisory

  • Market research process re-engineering

  • Efficiency improvement

  • Building smart operating procedures

  • Project management guidance and best practices

  • Resource optimization

 
 

The WNS Advantage

Strategic focus and domain experience

Our decade-and-a-half-old market research service practice comprises an experienced team of 600+ full-time employees delivering high-quality services in end-to-end market research operations. Our services include survey management, data acquisition, data processing, data visualization and reporting.

Scale and flexibility

We have the capacity to manage engagements of varying sizes and scope. We are nimble enough to meet the needs of our clients in a constantly changing environment. We have to our credit the success of building the largest dimensions-based scripting team in India, in less than a year.

Relationship approach and transformation

We have a proven track record of building a relationship with our clients as partners and then transforming the business with proactive efficiency and future-ready solutions.

Cost-effective solutions

We offer smart solutions at lesser costs as client needs evolve to align with market dynamics. We remain committed to high quality and excellence at any price point. Our solutions span B2B, B2C, healthcare, advertising & marketing, information technology, consumer packaged goods and research for banking & financial services firms.

 

Awards & Recognitions

  • A ‘Leader’ in Global Outsourcing 100 List - 2015

Awards & Recognitions

recogintion

A ‘Leader’ in Global Outsourcing 100 List - 2015

 

Testimonials

Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work

Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company