Three Compelling Reasons for Businesses to Adopt Generative AI

Generative Artificial Intelligence (Gen AI) has created more buzz in the industry than any other technology in recent years. The pace at which businesses are adopting Gen AI has been explosive. McKinsey says Gen AI could add value to the tune of USD 200-340 Billion annually to the banking industry and USD 400-660 Billion yearly to the retail and consumer packaged goods industry. Now that’s a lot of zeros!

Guest speaker Mike Gualtieri, VP & Principal Analyst at Forrester Research, during a chat with WNS Leaders on LinkedIn Live, said something that caught my attention: “Gen AI has shown us a side of AI that we had not seen so far – it focuses on what we would normally call human creativity.” And guess what? It’s only getting started.

Here are three key reasons why I think businesses are all over this revolutionary technology:

1. Multi-tasking Through Massive Data

   Gen AI thrives where most other technologies find limitations. Its prowess lies in its capability to process varied and vast unstructured datasets while executing multiple tasks with finesse. But it doesn't stop at mere data processing.

   The potential of Gen AI extends into its cognitive abilities to create new content. From text to audio and visuals, the possibilities are vast, providing businesses with creative avenues they had never dreamt of before. Imagine a world where enterprises can leverage AI to conceive content that's not just relevant but also innovative and fresh. That's the world we're heading into.

2. Economic Upturn & Innovation

   While the technological aspects of Gen AI are mesmerizing, the potential economic benefits it promises are just as enticing. McKinsey's recent report places the possible economic output of Gen AI between a whopping USD 2.6-4.4 Trillion. That's not just a number; it indicates the transformation we're about to witness.

   So, which industries will see the most impact? While almost all sectors will harness the power of Gen AI, sectors like banking, hi-tech and life sciences are touted to be at the forefront. The technology's influence will also be seen in functional areas like sales, marketing, R&D, customer operations and software engineering.

   Gain deeper insights into the global trends shaping AI adoption by exploring the 2023 WNS & Corinium Intelligence Global Survey.

3. Humans and AI as Co-pilots

   Lastly, the most crucial aspect of this transformative journey is the synergistic relationship between humans and AI. While AI brings efficiency and scalability, human intelligence adds context, empathy and strategy. The amalgamation of these two forces can pave the way for co-piloting endeavors that maximize the benefits for organizations.

   Consider the healthcare sector: Doctors could harness AI to diagnose complex conditions. Or the service industry, where professionals could access instantaneous, AI-generated insights to address client queries. This synergy amplifies decision-making, efficacy and, ultimately, results.

   In conclusion, Gen AI's transformative potential isn't just a hypothesis; it's the reality we are witnessing. As industries adapt, evolve and innovate with Gen AI, we can expect a future that's not just technologically advanced but also economically prosperous and creatively limitless.

Dive into Gen AI’s transformative impact on industries. Watch our insightful discussion HERE.