WNS’ analytics Center of Excellence (CoE) combined with a slew of proprietary IP / products help address both industry-wide and client-specific challenges, says NelsonHall expert. The CoE approach enables the company to drive personalization and hyper-personalization in customer interaction services for clients. WNS’ analytics capabilities include a library of propensity models that help break down big data into meaningful insights and operationalizing these for clients across industries. The company is also looking at strengthening predictive analytics, and eyeing mergers and acquisitions in the areas of cognitive analytics, artificial intelligence, machine-learning and smart data discovery.