This is our story of providing a comprehensive competitive intelligence solution to a leading pharma company developing a Phase III cardiovascular product. Our Competitive Intelligence Experts employed a proven framework incorporating research and data triangulation techniques. This approach integrated Primary Intelligence, Secondary Intelligence and Syndicated Data Sources – including the mapping of Key Opinion Leaders (KOL) – to uncover crucial strategic insights. These insights enabled stakeholders to successfully execute their product launch plans and refine their market positioning and messaging.
As we know…
The pharma industry operates in a highly competitive and rapidly evolving environment. Companies strive to bring innovative treatments to market while staying ahead of competitors. In this landscape, comprehensive competitive intelligence is critical, especially during drug development and launch.
Firms must monitor advancements in research, treatment methods and technologies to ensure their products meet unmet medical needs and maintain a competitive edge. Effective competitive intelligence enables companies to innovate, educate stakeholders, collaborate effectively and make informed strategic decisions.
The challenge for our client was…
As it developed a Phase III cardiovascular product to address a significant unmet need, stakeholders required insights into the latest research findings, treatment methods and competitor technologies to maintain their market position. With critical drug launch timelines approaching, comprehensive competitive intelligence coverage from primary and secondary sources was paramount.
Stepping in as a domain expert…
WNS provided a comprehensive competitive intelligence solution encompassing all pre- and post-congress requirements. We devised a step-wise strategy, including:
Pre-conference
- AI-powered Planner: Leveraged an Artificial Intelligence (AI) and Human Intelligence (HI) powered planner to drive pre-conference planning, including screening and aligning sessions
- Coverage Plan: Developed a detailed strategy at the pre-conference stage, formulating an effective coverage plan tailored to the client's needs
- Stakeholder Engagement: Engaged with the brand team to understand key business topics and questions, ensuring alignment with the client's strategic objectives
- KOL Mapping: Identified KOLs, connected and scheduled meetings with them
During Conference
- Daily Debriefs: Conducted daily competitive intelligence debriefs to review and consolidate information
- Booth Activity Analysis: Analyzed competitor booth activities to understand their focus areas and strategies
- Session Highlights: Highighted key points from high-priority sessions to capture critical insights and trends
- KOL Interaction: Captured sentiment around Key Intelligence Questions (KIQ), Key Intelligence Topics (KIT) and the overall Mechanism of Action (MoA) of the product under development
Post-conference
- Data Triangulation: Triangulated primary findings with secondary information to ensure data accuracy and completeness
- Data Processing: Processed and refined data to make it analysis-ready for strategic decision-making
The competitive intelligence solution…
Entailed a comprehensive and insightful report underpinned by data from various sources such as company websites, investor presentations, clinical trial registries, proprietary databases, primary intelligence, analyst commentaries and other secondary sources. This report featured a timeline plotting the evolution of competitors’ events, providing a strategic overview.
Key benefits included:
Competitor Visibility
The client gained insights into competitors’ clinical, promotional and product development approaches, improving decision-making.
Strategy Formulation
Integrating secondary knowledge with primary information captured during conference coverage provided valuable data nuggets for strategic formulation. This enabled the client to design, develop and deploy their clinical and marketing strategies more effectively.
Competitive Positioning
The insights enabled the client to refine its competitive positioning, capitalize on market opportunities based on unmet needs and effectively differentiate the offerings.
Client Testimonials
“The well-structured and coordinated approach followed by WNS has been very helpful in getting timely, insightful daily CI updates from ESC.”
– Global Brand Manager
“WNS’ attention to detail in providing answers to KIQs has been on-point. The team managed to cover answers for the majority of the key questions, which indeed proved helpful to the brand teams.”
– Manager, Scientific & CI Operations