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ALM Media, LLC

Josh Gazes, Senior Vice President – Operations

British Gas

Jess Johnson, Head of Operational Excellence

Mosaic Insurance

Mitch Blaser, Co-CEO

Mosaic Insurance

Krishnan Ethirajan, COO

Oxford Nanopore Technologies

Jason Hendrey, Senior Director, Global Customer Services

WS Audiology (WSA)

Christof Steube, Director of Finance Excellence

Kiwi.com

Leonard McCullie, Director, Vendor Management

Kiwi.com

Petra Reiter, Vice President, Customer Services

Flight Centre

Aaron Fadelli, Business Leader

Healius Pathology

Alex Cook, Head of Finance Operations

Varo Bank

Breanna Rivers, Partner Performance Manager

Yorkshire Building Society Group (YBS)

Jessica Lockwood, Process Automation Manager

WS Audiology (WSA)

Sharang Patil, Director of Group Finance Excellence

Priya Madan Mohan, VP for Group Accounting & Controlling

United Airlines

Chris Kenny, VP and Controller

GFG Alliance

Phillip Irish, General Manager, Shared Services Delivery, Quality & Governance

Energy Australia

Steve Corden, Outsource Operations Leader

Delaware North

Christopher Lozipone, Senior Vice President and Global Business Services Head

Moneycorp

Nick Haslehurst, Chief Financial & Operating Officer

Prodigy Finance

Nico Barnard, Head of Operations

M&T Bank

Chris Tolomeo, Senior VP & Head of Banking Services

Minerals Technologies Inc. (MTI)

Khem Balkaran, CIO

Church's Chicken

Louis J. Profumo, CFO & EVP

This is our story of enabling a leading retailer to improve customer engagement, loyalty and basket sizes.

As we know…

Consumer expectations and buying behaviors are changing quickly, requiring retailers to evolve their strategies and operations accordingly. Thus, customer analytics can play a more significant role in business operations, helping explore opportunities to enhance customer experience at every touch point. With the rising cost of customer acquisition, retention and loyalty strategies have also become critical.

The challenge for the client was…

To better understand buying behaviors as customers shopped across different stores using various loyalty and tender cards. This resulted in important customer data such as demographic data, loyalty data and campaign response behavior residing in silos in dispersed Point-of-Sale (POS) systems, making a unified view of the customer inaccessible for insights-based decision-making.

The company also wanted to make better marketing and commercial decisions, as the strategies used for store assortment, campaigns and loyalty benefits were judgment-based. There needed to be a quantitative analysis of marketing and campaign performance, with improved visibility into changing customer needs.

Moreover, the company needed access to multi-skilled teams to roll out a data strategy and analytics practice that would function consistently and deliver business outcomes.

As the co-creation partner…

We leveraged Consulting, the consulting arm of WNS Analytics, to understand the client’s as-is process, identify the gaps and implement an end-to-end strategy. This led to the setting up of the analytics Center of Excellence (CoE) for the sales and marketing function, which helped achieve the following objectives:

  • Business analytics and insights: Provide actionable insights on shopper behavior, campaign performance and commercial impact

  • Data engineering: Create and maintain a data pipeline to capture 360-degree customer data with a self-serving model and dashboards

  • Advanced analytics: Use data science and statistical techniques to implement use cases such as customer segmentation, customer value prediction and churn prediction

  • Program management: Propose, prioritize and execute business use cases across all the above workstreams

The client achieved significant analytical milestones, including…

  • Creating a single customer ID for transactions across loyalty and payment cards

  • Creating a cloud-based 360-degree customer data repository that captured transactions, campaign responses, demographic data and loyalty data

  • Enabling self-serve analytics for business users

  • Providing analytics-based actionable insights into shopping baskets, loyalty and promotional offers, and campaign performance

  • Executing advanced analytics use cases for customer segmentation, next best offer, customer value prediction, churn prediction and cross-sell recommendations

Through systematic data-driven decisions, actionable insights and advanced decision support models, WNS helped the client realize the full power of data and achieve impactful business outcomes. These included:

  • Additional revenue of USD 478 Mn due to effective personalization

  • Significant reduction in promo spending

  • Increased sales due to accurate predictions, hyper-personalization and optimization strategies

About WNS Analytics:

WNS Analytics powers business growth and innovation for 120+ global companies with data, analytics and Artificial Intelligence (AI). Driven by a specialized team of over 4000 analysts, data scientists and domain experts, WNS Analytics helps translate data into actionable insights for impactful decision-making. Built on the pillars of consulting (Consulting), future-ready platforms (AI Platforms), and domain and technology (Centers of Excellence), WNS Analytics seamlessly blends strategy, industry-specific nuances, AI and Machine Learning (ML) operations, and intelligent cloud platforms.

Driving a futuristic edge are WNS Analytics modular cloud-based platforms and solutions leveraging advanced AI and ML to provide end-to-end integration and processing of data to actionable insights. WNS Analytics leverages the combined strength of WNS’ domain expertise, co-creation labs, strategic partnerships and outcome-based engagement models.

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