The Procurement Brand: Strengthen Your Relationships by Changing Your Image

Key Points

• Building collaborative relationships with key stakeholders is crucial to underscore procurement’s role as a value-generating entity
• Finding the golden mean to align business objectives with procurement objectives is a timely imperative
• In this webinar, experts discussed the implementation of best practices and principles to help procurement brand the full spectrum of their strategic offerings

Perception management is one of the biggest challenges faced by procurement teams. If the right strategic relationships are not forged with key stakeholders, the function risks being seen solely as a transactional enabler.

In this webinar, we shared how to secure the full engagement of stakeholders, highlight procurement’s strategic contribution and tie in strategic category management as a proactive force across the entire source-to-pay scope.