• 250+ Clients
  • 50+ Productized offerings
  • 20+ Years of Experience
  • 10 Industry Practices
  • 30+ International Awards
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Decision Intelligence That Turns Complex Data into
Actionable Outcomes

Decision intelligence is the outcome of a well-orchestrated ecosystem. Many data teams face bottlenecks: siloed systems, inconsistent data quality and insights that arrive after the decision window closes. We understand the pressure enterprises face to make timely, impactful decisions. That’s why we provide the essential building blocks to enable decision intelligence at scale. We integrate data, AI and advanced analytics to empower your organization to make smarter, faster and more confident decisions at every level.

Data

Laying the Groundwork for Deeper Insights

Transforming data into a strategic asset begins with a robust foundation. At WNS, we build resilient data ecosystems by optimizing the client’s data infrastructure — from integration and cloud engineering to master data management — ensuring scalability, governance and quality. Our approach streamlines data pipelines to deliver trusted, actionable insights. In turn, it empowers businesses to make intelligent, data-driven decisions with confidence and agility in today’s fast-evolving landscape.


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Analytics

Enabling Deeper Understanding for Smarter Decisions

Tap into the full potential of your data with advanced analytics. At WNS, we use predictive, descriptive and exploratory analytics to uncover patterns, forecast trends and generate clear, actionable insights. These insights help businesses navigate uncertainty with confidence, align strategies with data-backed precision and drive measurable outcomes. With a focus on clarity and impact, we transform data into a powerful engine for smarter, faster decision-making and continuous innovation.


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AI and Gen AI

Creating Opportunities for Impact
 

Embracing AI and Gen AI technologies unlocks new avenues of innovation and efficiency. From NLP and computer vision to deep learning and AIOps, WNS helps organizations harness AI’s full potential — responsibly and at scale. Our expertise enables businesses to solve complex challenges, streamline operations and personalize experiences. With AI embedded across the value chain, companies gain the agility to adapt, compete and thrive in a rapidly changing digital environment.
 


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The Kipi Advantage

Kipi.ai, a WNS company, brings added expertise in data integration and advanced analytics, driving faster insights and unlocking greater value from your data.
 
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What We Offer across Diverse Industries

  • Insurance
  • Banking and Financial Services (BFS)
  • Retail
  • Consumer Packaged Goods (CPG)
  • Hi-Tech and Professional Services
  • Manufacturing
  • Travel and Hospitality
  • Healthcare and Life Sciences
  • Energy and Utilities (E&U)
  • Shipping and Logistics (S&L)
Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

Banking and Financial Services (BFS)

Our advanced analytics solutions and services span the entire spectrum of the BFS industry – retail banks, commercial finance, capital markets, asset management and investment banks.

Retail

We enable global retailers with personalized omni-channel strategies, leveraging industry expertise and data-driven analytics to enhance customer retention, loyalty and optimize the end-to-end value chain.

Consumer Packaged Goods (CPG)

We empower CPG enterprises to better understand their consumers, achieve ROI and drive success through analytics solutions that address marketing effectiveness, business growth, revenue management and more.

Hi-Tech and Professional Services

We enable organizations to achieve better decision-making and deeper understanding of their customers with our data-driven transformation, AI-led digitization and ML operations frameworks.

Manufacturing

Our intelligent data analytics platforms, solutions and services enhance performance and minimize risks through the entire manufacturing lifecycle — from the factory floor to the executive floor.

Travel and Hospitality

Across hotels, airlines, OTAs, resorts and cruise industries, our analytics solutions and services empower organizations to gain deep understanding of their customers and deliver delightful experiences.

Healthcare and Life Sciences

Our advanced and nuanced analytics solutions and services for the healthcare and life sciences industry cover the gamut of marketing, data engineering and data visualization, and competitive intelligence.

Energy and Utilities (E&U)

We enable E&U enterprises to achieve increased ROI, reduced total cost of ownership and improved customer satisfaction with our stand-alone and business process management-embedded analytics offerings.

Shipping and Logistics (S&L)

Our versatile analytics solutions and services for the S&L industry deliver intelligent product positioning, smart customer segmentation for effective campaigns, efficient claim management and enhanced sales yield.

Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

InsuranceBanking and Financial Services (BFS)RetaiCPGHi-Tech and Professional ServicesManufacturingTravel and HospitalityHealthcare and Life SciencesEnergy and Utilities (E&U)Shipping and Logistics (S&L)
 
 

Across Industries…

Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

Banking and Financial Services (BFS)

Our advanced analytics solutions and services span the entire spectrum of the BFS industry – retail banks, commercial finance, capital markets, asset management and investment banks.

Retail

We enable global retailers with personalized omni-channel strategies, leveraging industry expertise and data-driven analytics to enhance customer retention, loyalty and optimize the end-to-end value chain.

SHOW ALL INDUSTRIES    +

Consumer Packaged Goods (CPG)

We empower CPG enterprises to better understand their consumers, achieve ROI and drive success through analytics solutions that address marketing effectiveness, business growth, revenue management and more.

Hi-Tech and Professional Services

We enable organizations to achieve better decision-making and deeper understanding of their customers with our data-driven transformation, AI-led digitization and ML operations frameworks.

Manufacturing

Our intelligent data analytics platforms, solutions and services enhance performance and minimize risks through the entire manufacturing lifecycle — from the factory floor to the executive floor.

Travel and Hospitality

Across hotels, airlines, OTAs, resorts and cruise industries, our analytics solutions and services empower organizations to gain deep understanding of their customers and deliver delightful experiences.

Healthcare and Life Sciences

Our advanced and nuanced analytics solutions and services for the healthcare and life sciences industry cover the gamut of marketing, data engineering and data visualization, and competitive intelligence.

Energy and Utilities (E&U)

We enable E&U enterprises to achieve increased ROI, reduced total cost of ownership and improved customer satisfaction with our stand-alone and business process management-embedded analytics offerings.

Shipping and Logistics (S&L)

Our versatile analytics solutions and services for the S&L industry deliver intelligent product positioning, smart customer segmentation for effective campaigns, efficient claim management and enhanced sales yield.

SHOW ALL INDUSTRIES    -

 
 
 

Driving Impact across Functions

Supply Chain Analytics

We help build intelligent, resilient supply chains by delivering insights that predict outcomes and improve decision-making across the value chain.

 

Risk and Compliance Analytics

Moving beyond traditional models, we use alternative data and social media analytics to help you anticipate and mitigate emerging risks effectively.

Sales and Marketing Analytics

Our sales and marketing analytics solutions span industries and business functions, driving higher customer retention and sales by enabling precision-targeted strategies.

Research

Our research experts turn complex data into clear, actionable insights to support faster, smarter decisions.

AI Utilities Hub

  • SKENSE
  • Unified Analytics Platform
  • InsighTRAC
  • SocioSEERTM
  • Dataturf.ai
SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

Unified Analytics Platform

A modular, cloud-based and integrated analytics platform to refine and accelerate the journey across industries and functions
— can be embedded as a ‘plug-and-play’ system or deployed in an as-a-service model

InsighTRAC

A holistic cloud-based procurement analytics platform that captures spend data, supplier data, sourcing and contract data, market and category data, and operational P2P data

SocioSEERTM

A social media analytics platform that combines the power of advanced ML techniques and AI to create true ‘brand equity index’

Dataturf.ai

An AI-driven business and domain data catalog suite, which connects business KPIs to enterprise data, to deliver best-in-class outcomes of efficiency, profitability, governance and stewardship

SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

InsuranceBanking & Financial ServicesRetail & CPGHi-Tech & Professional ServicesManufacturing
 
 

Across Versatile Products…

SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

Unified Analytics Platform

An AI-driven business and domain data catalog suite, which connects business KPIs to enterprise data, to deliver best-in-class outcomes of efficiency, profitability, governance and stewardship

 

InsighTRAC

A modular, cloud-based and integrated analytics platform to refine and accelerate the 'data-to-insights' journey across industries and functions — can be embedded as a ‘plug-and-play’ system or deployed in an "as-a-service" model

SocioSEER TM

A social media analytics platform that combines the power of advanced ML techniques and AI to create true ‘brand equity index’

Dataturf.ai

A holistic cloud-based procurement analytics platform that captures spend data, supplier data, sourcing and contract data, market and category data, and operational P2P data

AI Lab: Driving Innovation at Scale

Analytics AI Lab

We are committed to helping clients innovate by bringing the latest advances in deep learning and machine learning into practical AI and Gen AI solutions tailored to their business needs. Using cutting-edge techniques like self-supervised learning, transfer learning and real-time adaptive algorithms, we collaborate closely to drive continuous innovation that delivers real, lasting impact.

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Success Stories

Retail

Co-creating Profitability with Data-driven Customer Engagement

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Retail

Co-creating a Single Customer View to Power Analytics & Business Outcomes

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Insurance

Intelligent Automation Transforms Claims Processing for a Leading US Insurer

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Banking & Financial Services

Cloud Data Powers Self-serve Analytics for a Wealth Management Firm

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Retail

Co-creating a Single Customer View to Power Analytics & Business Outcomes

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Banking & Financial Services

Master Data Management Transforms Customer Experience for a Leading Bank

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Retail

Co-creating an Improved R&D System Through AI-led Data Processing

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Media & Entertainment

Increasing Customer Lifetime Value with Predictive Analytics

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Shipping & Logistics

Metro Shipping Transforms Customs Clearance with AI-led Digitization

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Analytics

Unified Data Governance Unlocks Efficiencies & Insights for a Pharma Giant

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Travel & Leisure

MLOps Optimizes ML Lifecycle Management, Cuts Costs by 40% for Hospitality Firm

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Travel & Leisure

AI Enables an Insurance Leader to Mitigate Payment Leakage

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Insurance

AI Helps Insurer Cut Revenue Leakage by Digitizing Mid-term Adjustments

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Perspectives

The Transformative Impact of AI on Business: Insights from our CEO

 
 
 
 


 

Awards & Recognitions

Listed-in-TIME
2025
WNS ResearchGenie Awarded at the AI Excellence Awards for Product Excellence in Augmented Intelligence
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Listed-in-TIME
2025
WNS Analytics Awarded at the AI Excellence Awards for Organizational Excellence in Machine Learning.
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Listed-in-TIME
2025
WNS KnowRA+ Awarded at the AI Excellence Awards for Product Excellence in AI-powered Knowledge Management
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Listed-in-TIME
2025
A ‘Leader’ in NelsonHall’s Property & Casualty: Analytics and AI Services 2025 NEAT
Listed-in-TIME
2024
WNS Analytics Named a Leader in Generative AI Services by ISG
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Listed-in-TIME
2024
A ‘Leader’ in the ISG Provider Lens™ 2024 Provider Lens™ for Advanced Analytics and AI Services in Europe and the U.S. across all quadrants
Listed-in-TIME
2024
WNS has been named a ‘Market Leader’ by HFS in the AADA (Analytics, AI, Data Platforms and Automation Services) ...
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Listed-in-the-Forbes
2024
WNS Analytics Named a ‘Leader’ in Analytics India Magazine’s Top Data Science Service Providers PeMa Quadrant
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Listed-in-the-Forbes
2024
WNS recognized as “Leaders” in AIM Research’s PeMa Quadrant for Generative AI service providers
Bloomberg-Gender-Equality
2023-24
WNS Analytics Receives NASSCOM AI Game Changer Award for Excellence in Responsible AI for year
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Workplace-for-Women
2024
WNS, winner of AI Excellence Awards, has been recognized for its Generative AI Capabilities
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Workplace-for-Women
2024
WNS, winner of AI Excellence Awards, has been recognized for its Unified Analytics Platform, redefining...
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Stevie-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for Innovation of the Year in Business Services
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Excellence-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for AI enabled Claims Processing Solutions
ATD-Best-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for Knowledge Center/Help Site
Everest
2024
WNS Analytics Secures Silver at the Stevie Awards for AI/ML Solutions in Generative AI-enabled Marketing Campaigns
KelpHR-PoSH-Awards
2024
WNS Global Services have been awarded the title of Best Data Story or Data Visualisation at 2024 DataIQ Awards
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Business-World
2023
WNS won the Business Services Project of the Year category at the GSA UK Awards 2023
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Everest
2022
A "Major Contender in Everest Group's Advanced Analytics and Insights Services PEAK Matrix Assessment”
Everest
2021
A “Major Contender” in Everest Group’s Advanced Analytics & Insights Services PEAK Matrix® Assessment
WNS-Analytics_Award_NelsonHall
2021
An analytics-led, data-driven customer experience (CX) solution co-created with our client, a leading energy...
Everest
2024
A solution designed to accelerate digital customer experience for a UK-based Utilities client...
Everest
2020
A “Major Contender” in Everest Group’s Insurance A&I Third-party Services PEAK Matrix® Assessment
Everest
2019
A “Leader” in NelsonHall’s NEAT for Advanced Analytics
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Customer Experience Analytics – Service Provider...
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Advanced Analytics and Insights BPS – Service Provider Landscape with Services ...
ASSOCHAM
2019
A “Major Player” in IDC MarketScape: Worldwide Analytics for Business Operations Services...
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Data and Analytics BPS – Service Provider Landscape with Services ...
 
 
 
 

Our Leader for Analytics

leader

Gautam Singh

Head – WNS Analytics

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Our Leader for Analytics

Testimonials

  • "We choose WNS because of their deep understanding of the travel industry, insightful customer analytics, and their global delivery footprint."


    Jim Sprigg, Director, Database Marketing & Analytics & IHG

    qot
  • "Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work."


    Knowledge & Insights Head, Developing & Emerging Markets & Global CPG Company

    qot
  • "Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model. WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team."


    Carlos Jose Fonseca, Vice President, Global Knowledge & Insights &The Coca Cola Company

    qot
  • "Being a leader in safe driving analytics, Lytx appreciates that WNS uses data analytics itself to continuously improve quality and efficiency in supporting our business. We rely on the WNS team to review high volumes of business-critical content, and they consistently exceed our expectations."


    William J. Ruff, Vice President, Marketing Operations & Lytx

    qot
  • "We selected WNS because they understand operating requirements in the healthcare sector. They bring a winning combination of experience and commitment to excellence. During our rigorous selection process, WNS showed us their flexibility and significant analytics capabilities by developing a fine-tuned customized business solution."


    Senior Vice President, Leading Healthcare Company

    qot
 
 
case studie

Reports

The Future of Enterprise Data & AI

Get in Touch with our
Data, Analytics, and AI Experts

Click here

Vibhor Garg

Chief Growth Officer,
WNS Analytics

Jayanthy Anand

Global Head of Delivery,
WNS Analytics

Vishesh Gangal

Client Solutions and Consulting Leader,
WNS Analytics

Sid Bhatia

EMEA & APAC Practice & Growth Leader,
WNS Analytics

Anurag Kapoor

Geo Lead UK & Europe,
MRC and Lifesciences,
WNS Analytics

Ritesh Agarwal

Americas Practice &
Growth Leader,
WNS Analytics

Nitin Agarwal

Geo Lead Americas,
MRC and Lifesciences,
WNS Analytics