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  • 250+ Clients
  • 50+ Productised offerings
  • 20+ Years of Experience
  • 10 Industry Practices
  • 30+ International Awards

Capabilities enabling decision intelligence

Across industries and functions, robust data, analytics and AI capabilities are essential for organisations to grow, innovate and run efficient operations.

Data - Building the right data ecosystem

We work on the mechanics behind an organization’s data engine, enabling the business to power ahead with intelligent decision-making. Our team of data engineers and analysts streamline the data pipeline and orchestrate data modernization, from processing and integration to cloud engineering, data engineering and master data management, ensuring data quality, reliability, scalability and governance.


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Analytics - Enabling insight generation and decision making

We put an organization’s data to work. Our industry-leading capabilities in predictive analytics, descriptive analytics, data visualization and exploratory data analysis help uncover hidden patterns and assign meaning to data. With data-driven insights as signposts to the future, we enable businesses to make confident strides toward achieving their goals.


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AI and Gen AI - Unlocking opportunities

We simplify an organization’s adoption of AI and Gen AI. WNS enables enterprises to leverage computer vision, deep learning, Natural Language Processing (NLP), AIOps/MLOps/LLMOps and prompt engineering . Our responsible and ethical AI frameworks and practices guarantee an accelerated journey toward value creation.


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What We Offer

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    Consulting and Strategy

    Assess, design, implement– the triad that defines our consulting function. Our experts assess the client’s current technical and data landscape and leverage our proprietary frameworks to realign strategies to evolving business requirements. From the initial roadmap design and gap analysis to change management and governance, we enable enterprises to realize their data and analytics needs.

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    Productized Services

    Our comprehensive portfolio of over 50 industry-specific productized services delivers differentiated business outcomes for our clients. A pre-built AI utilities hub that is built on domain, AI and technical expertise, our AI Lab, co-creation labs, strategic partnerships and a suite of analytical solutions power our offering.
     

Artificial Intelligence + Human Intelligence (AI + HI)

Our AI + HI approach integrates Artificial Intelligence with Human Intelligence to offer productized services that drive resilience and long-term growth. AI represents proprietary assets and pre-built AI utilities hub. The HI component encompasses subject matter expertise in data engineering, data science, domain analytics, AI, GenAI and technology.

Industry Awards & Recognitions

Listed-in-TIME
2024
WNS Analytics Named a Leader in Generative AI Services by ISG
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Listed-in-TIME
2024
WNS has been named a ‘Market Leader’ by HFS in the AADA (Analytics, AI, Data Platforms and Automation Services) ...
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Listed-in-the-Forbes
2024
WNS Analytics Named a ‘Leader’ in Analytics India Magazine’s Top Data Science Service Providers PeMa Quadrant
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Listed-in-the-Forbes
2024
WNS recognized as “Leaders” in AIM Research’s PeMa Quadrant for Generative AI service providers
AWS AI Conclave award
2025
AWS AI Conclave award for “Strong data foundation driving Generative AI at scale”
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Bloomberg-Gender-Equality
2023-24
WNS Analytics Receives NASSCOM AI Game Changer Award for Excellence in Responsible AI for year
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Workplace-for-Women
2024
WNS, winner of AI Excellence Awards, has been recognized for its Generative AI Capabilities
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Workplace-for-Women
2024
WNS, winner of AI Excellence Awards, has been recognized for its Unified Analytics Platform, redefining...
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Stevie-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for Innovation of the Year in Business Services
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Excellence-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for AI enabled Claims Processing Solutions
ATD-Best-Awards
2024
WNS Analytics Awarded Gold at the Stevie Awards for Knowledge Center/Help Site
Everest
2024
WNS Analytics Secures Silver at the Stevie Awards for AI/ML Solutions in Generative AI-enabled Marketing Campaigns
KelpHR-PoSH-Awards
2024
WNS Global Services have been awarded the title of Best Data Story or Data Visualisation at 2024 DataIQ Awards
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Business-World
2023
WNS won the Business Services Project of the Year category at the GSA UK Awards 2023
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Everest
2022
A "Major Contender in Everest Group's Advanced Analytics and Insights Services PEAK Matrix Assessment”
Everest
2021
A “Major Contender” in Everest Group’s Advanced Analytics & Insights Services PEAK Matrix® Assessment
WNS-Analytics_Award_NelsonHall
2021
An analytics-led, data-driven customer experience (CX) solution co-created with our client, a leading energy...
Everest
2024
A solution designed to accelerate digital customer experience for a UK-based Utilities client...
Everest
2020
A “Major Contender” in Everest Group’s Insurance A&I Third-party Services PEAK Matrix® Assessment
Everest
2019
A “Leader” in NelsonHall’s NEAT for Advanced Analytics
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Customer Experience Analytics – Service Provider...
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Advanced Analytics and Insights BPS – Service Provider Landscape with Services ...
ASSOCHAM
2019
A “Major Player” in IDC MarketScape: Worldwide Analytics for Business Operations Services...
ASSOCHAM
2019
A “Major Contender” in Everest Group’s Data and Analytics BPS – Service Provider Landscape with Services ...
 
 
 
case studie

Reports

The Future of Enterprise Data & AI

Across Industries…

  • Insurance
  • Banking and Financial Services (BFS)
  • Retail
  • Consumer Packaged Goods (CPG)
  • Hi-Tech and Professional Services
  • Manufacturing
  • Travel and Hospitality
  • Healthcare and Life Sciences
  • Energy and Utilities (E&U)
  • Shipping and Logistics (S&L)
Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

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Banking and Financial Services (BFS)

Our advanced analytics solutions and services span the entire spectrum of the BFS industry – retail banks, commercial finance, capital markets, asset management and investment banks.

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Retail

We enable global retailers with personalized omni-channel strategies, leveraging industry expertise and data-driven analytics to enhance customer retention, loyalty and optimize the end-to-end value chain.

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Consumer Packaged Goods (CPG)

We empower CPG enterprises to better understand their consumers, achieve ROI and drive success through analytics solutions that address marketing effectiveness, business growth, revenue management and more.

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Hi-Tech and Professional Services

We enable organizations to achieve better decision-making and deeper understanding of their customers with our data-driven transformation, AI-led digitization and ML operations frameworks.

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Manufacturing

Our intelligent data analytics platforms, solutions and services enhance performance and minimize risks through the entire manufacturing lifecycle — from the factory floor to the executive floor.

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Travel and Hospitality

Across hotels, airlines, OTAs, resorts and cruise industries, our analytics solutions and services empower organizations to gain deep understanding of their customers and deliver delightful experiences.

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Healthcare and Life Sciences

Our advanced and nuanced analytics solutions and services for the healthcare and life sciences industry cover the gamut of marketing, data engineering and data visualization, and competitive intelligence.

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Energy and Utilities (E&U)

We enable E&U enterprises to achieve increased ROI, reduced total cost of ownership and improved customer satisfaction with our stand-alone and business process management-embedded analytics offerings.

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Shipping and Logistics (S&L)

Our versatile analytics solutions and services for the S&L industry deliver intelligent product positioning, smart customer segmentation for effective campaigns, efficient claim management and enhanced sales yield.

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Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

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InsuranceBanking and Financial Services (BFS)RetaiCPGHi-Tech and Professional ServicesManufacturingTravel and HospitalityHealthcare and Life SciencesEnergy and Utilities (E&U)Shipping and Logistics (S&L)
 
 

Across Industries…

Insurance

Our insurance analytics solutions are built on our extensive experience of co-creating value for the world’s leading insurers in the areas of property and casualty, life, pensions, and annuity.

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Banking and Financial Services (BFS)

Our advanced analytics solutions and services span the entire spectrum of the BFS industry – retail banks, commercial finance, capital markets, asset management and investment banks.

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Retail

We enable global retailers with personalized omni-channel strategies, leveraging industry expertise and data-driven analytics to enhance customer retention, loyalty and optimize the end-to-end value chain.

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SHOW ALL INDUSTRIES    +

Consumer Packaged Goods (CPG)

We empower CPG enterprises to better understand their consumers, achieve ROI and drive success through analytics solutions that address marketing effectiveness, business growth, revenue management and more.

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Hi-Tech and Professional Services

We enable organizations to achieve better decision-making and deeper understanding of their customers with our data-driven transformation, AI-led digitization and ML operations frameworks.

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Manufacturing

Our intelligent data analytics platforms, solutions and services enhance performance and minimize risks through the entire manufacturing lifecycle — from the factory floor to the executive floor.

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Travel and Hospitality

Across hotels, airlines, OTAs, resorts and cruise industries, our analytics solutions and services empower organizations to gain deep understanding of their customers and deliver delightful experiences.

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Healthcare and Life Sciences

Our advanced and nuanced analytics solutions and services for the healthcare and life sciences industry cover the gamut of marketing, data engineering and data visualization, and competitive intelligence.

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Energy and Utilities (E&U)

We enable E&U enterprises to achieve increased ROI, reduced total cost of ownership and improved customer satisfaction with our stand-alone and business process management-embedded analytics offerings.

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Shipping and Logistics (S&L)

Our versatile analytics solutions and services for the S&L industry deliver intelligent product positioning, smart customer segmentation for effective campaigns, efficient claim management and enhanced sales yield.

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SHOW ALL INDUSTRIES    -

 
 
 

Across Functions…

Supply Chain Analytics

We provide strategic support and solutions to enable organizations create intelligent supply chains that drive insights-led decisions and predict the impact of decisions and actions.

 

Risk and Compliance Analytics

We go beyond conventional risk modeling to explore alternative data, unstructured text and social media analytics. Leveraging industry, analytics and technology expertise, we enable organizations to foresee and preempt risks.

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Sales and Marketing Analytics

Covering a broad range of vertical markets and functions, our sales and marketing analytics strategies, services and solutions increase customer wallet share and retention, sales performance and agility.

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Research

Our research specialists harness the true potential of data, aggregated and analyzed from diverse sources and formats to research, structure, synthesize and uncover insights.

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AI utilities hub

  • SKENSE
  • Unified Analytics Platform
  • InsighTRAC
  • SocioSEERTM
  • Dataturf.ai
SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

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Unified Analytics Platform

A modular, cloud-based and integrated analytics platform to refine and accelerate the journey across industries and functions
— can be embedded as a ‘plug-and-play’ system or deployed in an as-a-service model

InsighTRAC

A holistic cloud-based procurement analytics platform that captures spend data, supplier data, sourcing and contract data, market and category data, and operational P2P data

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SocioSEERTM

A social media analytics platform that combines the power of advanced ML techniques and AI to create true ‘brand equity index’

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Dataturf.ai

An AI-driven business and domain data catalog suite, which connects business KPIs to enterprise data, to deliver best-in-class outcomes of efficiency, profitability, governance and stewardship

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SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

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InsuranceBanking & Financial ServicesRetail & CPGHi-Tech & Professional ServicesManufacturing
 
 

Across Versatile Products…

SKENSE

A data extraction and contextualization platform, powered by advanced AI / ML techniques, to provide businesses with quick and actionable insights

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Unified Analytics Platform

An AI-driven business and domain data catalog suite, which connects business KPIs to enterprise data, to deliver best-in-class outcomes of efficiency, profitability, governance and stewardship

 

InsighTRAC

A modular, cloud-based and integrated analytics platform to refine and accelerate the 'data-to-insights' journey across industries and functions — can be embedded as a ‘plug-and-play’ system or deployed in an "as-a-service" model

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SocioSEER TM

A social media analytics platform that combines the power of advanced ML techniques and AI to create true ‘brand equity index’

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Dataturf.ai

A holistic cloud-based procurement analytics platform that captures spend data, supplier data, sourcing and contract data, market and category data, and operational P2P data

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AI Lab

We enable clients to innovate by using the latest breakthroughs in deep learning and machine learning and adapting them into cutting-edge AI and Gen AI business use cases. Our approach integrates advanced methodologies such as self-supervised learning, transfer learning and real-time adaptive algorithms to drive continuous innovation.

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Success Stories

Retail

Co-creating Profitability with Data-driven Customer Engagement

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Retail

Co-creating a Single Customer View to Power Analytics & Business Outcomes

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Insurance

Intelligent Automation Transforms Claims Processing for a Leading US Insurer

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Banking & Financial Services

Cloud Data Powers Self-serve Analytics for a Wealth Management Firm

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Retail

Co-creating a Single Customer View to Power Analytics & Business Outcomes

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Banking & Financial Services

Master Data Management Transforms Customer Experience for a Leading Bank

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Retail

Co-creating an Improved R&D System Through AI-led Data Processing

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Media & Entertainment

Increasing Customer Lifetime Value with Predictive Analytics

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Shipping & Logistics

Metro Shipping Transforms Customs Clearance with AI-led Digitization

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Analytics

Unified Data Governance Unlocks Efficiencies & Insights for a Pharma Giant

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Travel & Leisure

MLOps Optimizes ML Lifecycle Management, Cuts Costs by 40% for Hospitality Firm

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Travel & Leisure

AI Enables an Insurance Leader to Mitigate Payment Leakage

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Insurance

AI Helps Insurer Cut Revenue Leakage by Digitizing Mid-term Adjustments

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Perspectives

Articles

Examining the Potential of CDO-as-a-Service for the Lloyd’s and London Market

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Articles

Generative AI:A Catalyst for Data-Driven Growth

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Whitepapers

Pharma Analytics: A Dynamic Approach to Segmentation

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Whitepapers

Your Guide to Establish & Operationalize a Robust Enterprise Data Office

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The Transformative Impact of AI on Business: Insights from our CEO

 
 
 
 


 
 

Our Leader for Analytics

leader

Gautam Singh

Head – WNS Analytics

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Our Leader for Analytics

Get in Touch with our
Data, Analytics, and AI Experts

Click here

Vibhor Garg

Chief Growth Officer,
WNS Analytics

Jayanthy Anand

Global Head of Delivery,
WNS Analytics

Vishesh Gangal

Client Solutions and Consulting Leader,
WNS Analytics

Sid Bhatia

EMEA & APAC Practice & Growth Leader,
WNS Analytics

Anurag Kapoor

Geo Lead UK & Europe,
MRC and Lifesciences,
WNS Analytics

Ritesh Agarwal

Americas Practice &
Growth Leader,
WNS Analytics

Nitin Agarwal

Geo Lead Americas,
MRC and Lifesciences,
WNS Analytics

Testimonials

  • "We choose WNS because of their deep understanding of the travel industry, insightful customer analytics, and their global delivery footprint."

    Jim Sprigg, Director, Database Marketing & Analytics & IHG

    qot

  • "Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work."

    Knowledge & Insights Head, Developing & Emerging Markets & Global CPG Company

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  • "Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model. WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team."

    Carlos Jose Fonseca, Vice President, Global Knowledge & Insights &The Coca Cola Company

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  • "Being a leader in safe driving analytics, Lytx appreciates that WNS uses data analytics itself to continuously improve quality and efficiency in supporting our business. We rely on the WNS team to review high volumes of business-critical content, and they consistently exceed our expectations."

    William J. Ruff, Vice President, Marketing Operations & Lytx

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  • "We selected WNS because they understand operating requirements in the healthcare sector. They bring a winning combination of experience and commitment to excellence. During our rigorous selection process, WNS showed us their flexibility and significant analytics capabilities by developing a fine-tuned customized business solution."

    Senior Vice President, Leading Healthcare Company

    qot